In the name of “progress”, our official culture is striving to force the new media to do the work of the old.-Marshal McLuhan
This critical analysis is based around a recent project I am currently undertaking. I recently created a logo and as such a “brand identity” for a hypothetical website called Retro Game Review. The purpose of the website is to provide a reasonable outlook on “retro” video games in order to preserve them and introduce them to a newer audience of gamers. Most of the information will take place through streaming video reviews, showing clips of game-play with audio commentary to give the viewer a rounded experience of the game. The experience is an audio-visual alternative to a magazine or other written review. With the emergence, success and growth of the Internet, this medium seems to be a natural solution for reflection on the nature of the subject, which is almost entirely screen-based itself.
“The World Wide Web could now fashion a much larger class of earlier media. In addition to the scientific report, it could now remediate the magazine, the newspaper and graphic advertising.”
(Bolter and Grusin 2000:198)
The next stage of the current project will involve creating a set of motion graphic pieces that will appear at intervals during these videos, which will act as a continuation of the site’s brand identity.